About the company:
Anker is the global leader in consumer power delivery, and its products are used by 100s of millions of consumers all around the world to keep their laptops, smartphones, and tablets charged. In addition, through its brands AnkerWork, Eufy, Nebula, and Soundcore, Anker develops award-winning products that support premium audio, home entertainment, home security, audio and video conferencing, and emerging robotics space (robotic vacuums and more).
More information about the company
Essential Duties/Responsibilities
Define brand development overall strategy based on solid understanding of user/market/competition.
Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.
Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.
Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.
Seek out new motive marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Requirements
5+ years working experience working as a brand manager or marketing manager is a MUST. Experience of both traditional marketing and digital marketing is a plus.
Passionate to build brand from zero/little base.
Independent profession and comfortable with remote work.
Strong data analysis capability.
Good interpersonal skills.
Love outdoor activities is a plus.
Proficient in English is a must, a certain level mastery of Mandarin is a plus.