Brand Marketing Manager

$130,000-$150,000 + SuperEcommerceMelbourne Are you a results-driven brand marketer who lives and breathes eCommerce? We've partnered exclusively with a fast-growing baby brand to find a Brand Marketing Manager. I've placed 2 people on the team and had great feedback; it's a lovely group. The business is going from strength to strength and expanding internationally later this year. It's a full-time, permanent role in the inner west of Melbourne with hybrid working and $130-150k + Super. Key Responsibilities:Lead the marketing calendar; coordinating sales & lead gen activity across all touch points (web, email, paid and organic social)Ideate new and optimise existing activity (sales, lead gen, educational campaigns), and coordinate the end-to-end implementation of social, web and EDM campaignsSet KPIs and expectations for activity, briefing and approving creative assets to the in-house team, and reporting on performanceWork closely with the creative team, social lead and digital/eComm specialist to optimise paid social advertising.Own the content strategy. Work closely with the social and ecom leads to create a content calendar driving education, engagement and traffic with a focus on SEO/AI search. Experience:End-to-end brand marketing campaign experience in a small retail business is essentialStrong knowledge of e-commerce as it's a direct-to-consumer businessProactive and hands-on, keen to roll up your sleeves and deliver campaignsComfortable in a small, fast-moving business An interest in the baby industry is advantageous Important: You must possess full Australian working rights to be considered. If this sounds like you, apply now! Send your CV to Get rewarded for referring the best Talent to us: When building teams for our clients, Aquent strives to promote and create an open, inclusive, and equal environment in which every employee can flourish. We encourage applications from diverse backgrounds as we value the importance of diversity and inclusivity within the professional networks we support and the communities we serve. Please let us know if we can provide additional support for your interview process.