***CASINO GAMING EXPERIENCE REQUIRED***
***TRIBAL GAMING EXPERIENCE PREFERRED***
POSITION SUMMARY:
Direct Casino's overall marketing strategic planning programs, and communications. Facilitates guest development through targeted marketing and guest services programs designed to maximize return on investment. Effectively leads the operation and administration of all aspects of the Marketing Department, including but not limited to advertising, promotions, Player's Club, events, direct marketing, public relations and entertainment.
ESSENTIAL FUNCTIONS:
Designs, submits for approval, implements, and continuously monitors the annual marketing plan and budget for the Casino.
Plans, organizes, develops, submits for approval, communicates and implements all Marketing policies, procedures, and operating systems.
Effectively communicates Marketing activities to all departments to ensure success of every campaign, promotion, and event.
Continually works to increase exposure through advertising and promotional activities, ensuring positive results, reporting regularly on progress.
Organizes and implements guest relations feedback processes including: satisfaction surveys, focus groups, community activities, and special events. Provides reports to executive management on results, makes recommendations for improvement.
Oversees Casino communications activities including: external and internal communications systems and public relations efforts, coordination with external vendors and consultants, and promoting a positive image in the community
Develops and administers marketing database which includes guests and prospect information, mailing list applications, and access to financial reports, etc.
Supervises Marketing management team and make staffing decisions within Marketing Department.
Hires, trains, develops, coaches, counsels and disciplines subordinate employees to enhance overall department and employee performance.
Promotes a positive and professional work environment at all times.
Other job-related duties as assigned.