Apply for this job now

Channel Marketing Specialist

Shelburne, Vermont
7 Sep 2023


At American Meadows (AMC), our purpose is Doing Good Through Gardening. Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence. We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess -those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that's passionate about what we do and a customer-first approach to our ecommerce shopping experience. If this sounds intriguing, read on...


You will own paid Channel Marketing for and . You will create and manage the execution of Channel marketing, work with agency partners to manage advertising investments, program key campaign and promo messaging content, and innovate new ways to engage buying customers online. You will manage paid search, paid shopping, Amazon and additional pay-for-performance channels. You will analyze results and help determine the best way to optimize and focus advertising. You will work closely with the Marketing, Brand and Merchandising teams to ensure website journeys that are top tier amongst both competitors and ecommerce leaders.

This role supports all American Meadows Company brands, including and .

If this role looks to be a good fit for the next steps of your career, show off your skills by thoroughly reviewing the accountability matrix, reply with your resume and complete Step 1 (listed below) of the application process to our Staff Happiness Jedi.

We look forward to hearing from you!


Accountability: Paid Channel Performance Management

Priority: 1

Time: 60%

Manage Paid Channels, including search text and shopping ads, remarketing, Amazon and additional pay-for-performance channels.

Identify & implement testing opportunities within paid channels aimed at efficiency and growth.

Success Factors:

Increase qualified website sessions.

Improve return on ad spend efficiency across selling channels.

On-time, on-plan execution of Digital Performance Plans.

Accountability: Channel Reporting + Analysis

Priority: 2

Time: 30%

Manage, optimize and report on KPI's (e.g. ROAS) for all digital marketing programs across all device types vs. plan and prior year performance.

Review site analytics for insights, trends and opportunities.

Maintain and create data visualizations/dashboards for performance insights.

Be an internal expert on GA4 focused on marketing analytics and creating ad-hoc reports.

Success Factors:

Present weekly analysis and planned actions of paid channel performance to Marketing leadership.

Present thoughtful insights that answer, why did it happen', what should we do about it' and what do we think will happen next.'

Ensure data quality, troubleshoot data validation, and see issues through to resolution.

Accountability: Planning and Tactics

Priority: 3

Time: 10%

Support Marketing leadership in the oversight of the online marketing budget, make recommendations for reallocation and/or investment based on individual program performance and brand goals.

Develop a deep understanding of our brand's identity including product, editorial, and marketing initiatives to develop digital ad content that meets both financial and brand-building goals.

Contribute to technology & marketing strategy. Suggest features and tool enhancements that drive growth, scale or efficiency.

Success Factors:

Contribute to monthly budget reviews.

Complete projects on time and within project estimates.

Contribute to a highly productive, profitable ecommerce team, hitting project and sales goals.


1+ year experience in channel digital marketing or related field.

2+ years' experience working in a fast-paced environment.

Understanding of website analytics (GA4).

Strong creative and strong analytical skills.

Excellent communication skills.

Strong attention to detail.

Proven entrepreneurial, innovative impact in past career.

We're gardeners - you should be too or at least possess a thirst to learn!


We don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our customers, and our community. We are introverts, extroverts, and everything in between.

We have (at least) one week dedicated each year to dressing up in costumes.

Meetings are banned until after lunch each day.

You'll keep a pair gardening shoes and slippers in your office locker (when working in-office).

Dogs, yoga, bagpipe parades and taco trucks all make appearances during our Build Weeks.

We embrace memes.

Don't Stop Believin' is our national anthem.


The usual, but very important, things like health, vision, dental and pet insurance (which the company contributes to), as well as a matching retirement plan and company paid Life Insurance and Disability.

Time to rejuvenate your mind and spend time with friends and family is very important. We're life-long learners and want you to be inspired to grow, whether it's through Master Gardener, an Excel class, or want to be more informed in ways to support our Diversity, Equity and Inclusion efforts.

We share in our financial success, and you'll receive an incentive payout when we achieve our financial and project goals.

The best way for you to connect with our products is by digging in the dirt and gardening with our products. We offer at-cost product discounts and at the end of each season, with any remaining unsold products, we give them out to our employees and the community to fuel more gardening passion!


If this work sounds invigorating and you're excited to learn more, please complete Step 1:

Tell the story of taking a brand's online experience to the next level.

Don't go overboard - This isn't a writing exercise, rather a chance to get a sense for how you go about your craft. Also include a resume, but please focus on the first aspect as it's the key to proving that you're the right fit.

American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Apply for this job now


  • Job Reference: 1108273257-2
  • Date Posted: 7 September 2023
  • Recruiter: American Meadows, Inc
  • Location: Shelburne, Vermont
  • Salary: On Application