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Communications Manager

Los Angeles, California
7 Sep 2023


About AAPI Equity Alliance

AAPI Equity Alliance, formerly Asian Pacific Policy and Planning Council (A3PCON), is a coalition of over 40 community-based organizations, advocating for the rights and needs of the more than 1.5 million AAPI community members in the greater Los Angeles area, through civic engagement, capacity building, and policy advocacy.


The Communications Manager is responsible for managing and implementing AAPI Equity's strategic communications activities, including media relations, social media and digital platforms, and content development to oversee the advancement of AAPI Equity's civic engagement, capacity building, and policy advocacy work. In particular, the Communications Manager will support communications for the Stop the Hate grant program.  

The Communications Manager will interface with AAPI Equity's Leadership Team, Board of Directors, committees, staff, partner organizations and vendors on AAPI Equity's initiatives, including Stop AAPI Hate; health-related and domestic violence prevention initiatives; and civic engagement programs such as voter engagement and redistricting. While the Communications Manager will manage the organization-wide communications strategy, 80% of the Communications Manager's time will be spent on the Stop the Hate program. The Communications Manager will report to both the Deputy Director and the Stop the Hate Project Director, and will oversee the Communications Coordinator.  

The Stop the Hate grant program is funded through the California Department of Social Services' (CDSS) Office of Civil Rights, Accessibility and Racial Equity (CARE). AAPI Equity Alliance is the Regional Lead agency for the Stop the Hate Los Angeles County region, supporting 24+ subgrantee organizations carrying out anti-hate initiatives. The Communications Manager will be responsible for cultivating stories from the grantee organizations about their work under the grant and getting those stories into the media.  

Essential responsibilities include, but are not limited to, the following:

Stop the Hate Communications

  • Develop a relationship with each of the 24+ subgrantees to cultivate stories about their work and communities
  • Develop a story bank to pitch to traditional media, ethnic media, and on social media
  • Connect subgrantees to media and support subgrantees in sharing stories of their work
  • Design creative storytelling methods and vehicles to share Stop the Hate work widely, both for individual organizations and for the grant program as a whole
  • Manage the statewide Stop the Hate website, including updating content and links for events, jobs, resources, news, and reporting websites
  • Manage social media campaign for Stop the Hate program, including maintaining a public calendar and managing social/digital media strategy across all platforms, including Facebook, Instagram, Twitter, and LinkedIn, blog, newsletters
  • Coordinate media tracking and analysis
  • Create email content to Stop the Hate grantees and external stakeholders

Communications Strategy, Media Relations, and Content Management

  • Implement a comprehensive strategic communications plan designed to increase understanding and awareness of AAPI Equity among target audiences
  • Build a culture of storytelling and communications across the organization and members
  • Develop and implement media and digital media strategy, including media outreach, digital marketing, social media and website
  • Develop strategies to measure impact, influence, and reach of communications activities
  • Identify, and maintain knowledge of industry trends and issues and best practices in communications for the nonprofit field and policy organizations
  • Working with media relations consultant, develop and implement media strategy
  • Develop and leverage media relationships, coordinate media requests, and identify new
  • opportunities including placement of news stories, op-eds, digital, broadcast and radio coverage
  • Write and edit for external communications 
  • Manage and develop the production of communication materials

Skills and Abilities

  • Strong commitment to the mission and values of AAPI Equity Alliance
  • Experience and knowledge of issues impacting AAPI communities, AAPI cultural norms, nuances, and current events
  • 5-7+ years of relevant experience in journalism, communications, or public relations in a nonprofit or community-based setting
  • Strong verbal and written communication skills, with an emphasis on an ability to effectively communicate with diverse audiences using multiple mediums, and close attention to detail
  • Strong critical-thinking and problem-solving skills, with the ability to identify local and long-term impacts simultaneously. Ability to learn quickly and thrive in change
  • Creative problem solver, thoughtful, discerning, and able to communicate ideas in a manner that is both constructive and respectful
  • The ability to not be overwhelmed by great complexity and large volume; the ability to manage multiple projects simultaneously
  • Maturity to interface with grantees and external stakeholders independently and with cultural sensitivity
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Solid background in MS Office and G- Suite
  • True team player with excellent teamwork and collaboration skills; willing to support team members as needed across the organization for high-priority projects or events 
  • Ability to work flexible hours, including some evenings and weekends, as needed

Compensation and Benefits

This is a full-time, exempt position (40 hours/week). The salary range is $65,000-80,000 annually, commensurate with experience. Benefits include paid vacation and sick leave, reimbursement for health and dental insurance, and a budget for technology. This position will be hybrid (90% remote, 10% in-person) through mid-2023. Position available immediately.

To Apply

Candidates should send an email to Kiran Bhalla, Project Director, at kbhalla@ and Darin Tokunaga, Director of Finance & Administration, at dtokunaga@ with the subject line AAPI Equity Alliance Communications Manager STH - [Your Name] . The email should attach, in one PDF (do not send separate PDFs), the following items:

  • Cover letter (1-2 pages) 
  • Resume (1-2 pages)
  • Writing sample (3-5 pages)
  • References (2-3)

In your cover letter, please describe an example of one of the following: 1) how you've developed relationships to provide communications support for a large number of organizations or people, 2) when you conducted a series of interviews with the goal of creating a story bank; or 3) when you've pitched stories of community-based organization work to media outlets.

Candidates are encouraged to apply ASAP as applications will be reviewed and decisions will be made on a rolling basis.

AAPI Equity Alliance is an Equal Opportunity Employer, which does not discriminate on the basis of race, creed, color, gender, age, ethnicity, national origin, sexual orientation, religion, HIV status, disability, or marital status. 

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  • Job Reference: 1108271637-2
  • Date Posted: 7 September 2023
  • Recruiter: AAPI Equity Alliance
  • Location: Los Angeles, California
  • Salary: On Application