HYPLAND is currently looking for a well-organized person with a can-do attitude that can work with internal and external teams to help produce and publish strategic content, grow brand communities, address individual needs from a customer service perspective, and consistently monitor and optimize executions to increase overall brand engagement and account growth.
MUST LIVE IN LA
- Reaching out and Identifying influencers to partner with the brand for tentpole events, social media, and other opportunities
- Research, identify, prioritize, create, and publish content to engage our audience and nurture a highly interactive brand following across platforms.
- Measure and report on campaigns based on traffic analytics from each native social channel, our marketing hub, and Google Analytics.
- Identify trends in community engagement and suggest optimizations to improve campaign performance.
- Identify influencers in respective audiences based on product specific interests
- Partner with the Design and Content team to create valuable assets for each channel .
- Write engaging, actionable copy tailored to our unique platforms and target audiences.
- Select, organize, and maintain a CRM to manage and activate our growing community relationships.
- Organize and participate in events to build community and boost brand awareness.(help ideate events, data capture and driving traffic to sites)
- Own community journey mapping: analyze touchpoints with the organization, maximize opportunities to achieve business goals, and prioritize opportunities to consistently improve
- Build reports, communicate success stories, and share key learnings and recaps to the marketing and team leaders.
- Social Postings (twitter, discord, instagram) Engagement, community initiatives in community based apps. Figuring out ways to to get ppl to interact with the brand, integrations, in person QR codes, avatar, style guides- DISCORD, Twitch, Email SMS
- Discord-initiatives, engagement
- Email List- Copywriting
- Email list - growth and engagement strategies
- Social copy, email text
- Influencer Seeding
- Keep community engagement active
- Create a database of influencers they work- for partnerships, adding on partnerships and how
- Content and engagement schedule-
- Driving traffic to hypland
Key Skills and Deliverables:
- Strong understanding of growing a community based brand
- Must have experience with Twitch and Discord
- Strong knowledge of all social media platforms such as Twitter, Instagram, Tik Tok, Youtube, Snapchat,
- The ability to think on your feet and roll with the punches, taking a proactive approach while being comfortable when you need to navigate uncertainty.
- Excellent communication and organizational skills
- Open minded to give and receive candid feedback
- 3+ years of experience in building and managing online communities.
- Excellent copywriting skills, with the ability to craft compelling storylines.
- Strong qualitative, analytical, and problem-solving skills.
- Extremely high attention to detail - nothing gets by you.
- Ability to take initiative, seeing projects through from start to finish.
- Experience with organic and paid social media.
- Accurate and have precise attention to detail
- Successful in a flexible onsite / remote work environment.