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Creative Strategist/Copywriter

San Diego, California
7 Sep 2023

Become a Part of the Calming Co. Journey

Welcome to Calming Co., a rapidly growing startup in the dietary supplement industry, renowned for our popular Ü Relax and Ü Sleep products. We are a young and innovative company, dedicated to providing the most effective calming tonics on the market.

Who We Seek: A Visionary Creative Strategist

Are you adept at bridging the gap between creative and analytical minds? Are you passionate about using data-driven insights to craft innovative marketing strategies? If you possess a robust blend of creativity, analytical prowess, and leadership skills, then you might be the Creative Strategist we're searching for. Your ability to inspire, innovate, and integrate makes you a unique asset in the fast-paced world of direct-to-consumer marketing.

Job Description

As our Creative Strategist, you'll team up with our Media Buyer, Art Director and Creative Team to orchestrate ad campaigns that not only resonate but also convert. Additionally, you'll oversee the creation of engaging content for our landing pages and promotional materials. By leveraging data and market insights, you will steer our brand messaging and positioning to greater heights, ensuring that Calming Co. remains a market leader.


  • Act as the bridge between the creative and media teams, ensuring seamless collaboration and effective communication.
  • Do extensive marketing and competitive research to generate creative + direct response designed angles, ideas & concepts for video ads
  • Lead the creative team in producing high-converting performance marketing campaigns, working closely with Art Director, copywriters, designers, and editors.
  • Analyze ad data to drive creative decisions and enhance ad performance
  • Stay on top of current industry trends across all social media channels: Facebook, TikTok, YouTube, Instagram.
  • Act as the lead copywriter while hiring and managing a small outsourced copywriting team.
  • Oversee casting of actors/creators to ensure they fit target demographic and brand image


  • Bachelor's degree in Marketing, Advertising, Communications, or related field is preferred (Master's degree is a plus). 
  • A proven track record of writing winning, performance-based ads, hooks, headlines and video scripts
  • 3+ years experience in a creative strategy role within the digital marketing/ecommerce landscape 
  • Deep working knowledge of direct response advertising principles
  • Strong understanding of both creative and analytical aspects of marketing.
  • Exceptionally detailed when it comes to spelling and grammar
  • Intrinsically motivated to beat the control
  • Strong written and verbal communication skills, detail-oriented, and the ability to manage multiple deadlines, across multiple product lines. 

Why You'll Love Calming Co.

Immerse yourself in a dynamic, passionate team set within a motivating yet laid-back work ambiance. Envision a workplace complete with a ping pong table and a PlayStation 5. Alongside competitive salaries and potential stock options, we prioritize the personal development of our staff.

Compensation & Benefits

- $100,000 - $120,000 DOE

- Potential stock options for team members

- Comprehensive medical insurance package

Let's Begin the Adventure

If this role stirs excitement within you and you're enthusiastic about making a significant impact at Calming Co., we're eager to connect! Submit your resume complemented by a comprehensive portfolio of your most outstanding work. We vow to revert swiftly, with hopes of embarking on this thrilling journey together.

Please Note: This role demands a full-time commitment at our office and isn't suited for remote or hybrid working arrangements.

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  • Job Reference: 1108272025-2
  • Date Posted: 7 September 2023
  • Recruiter: Calming Co.
  • Location: San Diego, California
  • Salary: On Application