Customer Relationship Management Manager

CRM Manager

Our client, a leader in global travel, is searching for a CRM Manager to join their team! You'll focus on developing strategies for life cycle moments and engagement with their brand, and work closely with data engineers to help define technical roadmaps that align with marketing strategy.

You'll join a super smart and dedicated team, and have fantastic benefits along with many opportunities for growth.

**Please note: This role is in office 3x per week in Cambridge, MA

Some things you'll do:

• Inform the creation of new multi-channel testing processes by translating insights across the customer journey
• Be a key point of contact with engineering and marketing
• Leverage customer segmentation and key data insights to personalize communications
• Develop testing roadmaps and work with analytics partners to build and analyze reporting
• Partner cross-functionally with other teams including Marketing, Product, Operations, Strategy, and Engineering
• Ensure communications across all channels are on-brand

Requirements:

• 4+ years of experience in email marketing
• Expertise in customer marketing email, SMS, and push campaigns, including customer life cycle and cross-sell
• Knowledge of Relational Databases
• Demonstrated ability and experience leveraging segmentation tools
• Basic understanding of HTML and customer journey orchestration technologies
• Experience with implementing internal systems into customer communications channels
• Knowledge of Customer Journey Orchestration technologies is a huge plus