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Dickies: Channel Campaign Coordinator

Fort Worth, Texas
Job Type
14 Jan 2023
Channel Campaign Coordinator

Dickies is looking for a Channel Campaign Coordinator to join our team and lead the global content strategy. This individual will have a deep passion and respect for the evolution of the Dickies brand and a deep understanding of how our campaigns can live and breathe across channels and how we define, track, and report on success. A successful candidate should be a storyteller connector, with a healthy love for product, all while being laser focused on driving digital results.

As our Channel Campaign Coordinator, you are responsible for providing organization excellence, strategic channel partnership with channel owners, effectively briefing creative teams and agency partners, and producing meaningful campaign reports that keep the business and brand informed and consistently improving performance.

A successful candidate has strong organizational skills and a strong understanding of digital channels and how they work together across the customer journey. Data insights and Channel KPIs are second nature to this candidate as setting and measuring campaign objectives will be critical to ensuring we strengthen the way we show up to our end consumer.

Key priorities for this position are redefining how we plan channel executions across product, brand, and always on campaign content ensuring we deliver cohesive stories into market. Create and define a new creative requesting framework with our creative team to help ensure smooth content delivery from brief to end channel activation. Play a key role with our optimization team to operate our creative testing framework which brings planned testing into channels to drive actional feedback and insights across teams.

How You Will Make a Difference

You will collaborate with diverse cross functional teams to go to market including specialists across digital marketing, creators, wholesale, data science, paid media, creative, and experiences. This role requires consistent collaboration, partnership, and consensus with critical stakeholder groups in order to effectively bring campaigns to life.

What you will do:
  • Take ownership of our Digital campaign calendar setting channel planning sessions and aligning with Ecommerce brand and product teams to ensure our channel campaigns on-track.
  • Provide Management digital channel inputs into our GTM calendar to ensure cross departmental communication.
  • Global campaign adjustments for local relevancy and channel suitability.
  • Enable process to develop new campaigns and channel initiatives brining ideas to life across channels.
  • Creative briefing with the channel teams to ensure smooth creative process with our creative and brand partners.
  • Wrike PM tool management to ensure channels are delivering against timelines and process check points.
  • Hosting team and departmental team meetings to achieve campaign objectives and post-mortem recaps.
  • Requirements gathering with channel owners ensuring proper and complete delivery of assets and copy (email, paid marketing, social, brand media)
  • Pitching ideas and building business cases for new budget allocation and ad-hawk projects.
Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success:
  • Strong conceptual thinker who collaborates cross functionally especially with marketing functions, product teams and sales
  • Confident communicator who easily and naturally collaborates with cross functional teams and key stakeholders
  • Demonstrated experience of understanding digital channels and the interplay between them across the digital journey.
  • Excellent verbal and written communication skills; critical proofreading skills
  • Driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines
  • Strong organizational skills and time management in order to keep projects and tasks moving forward in a fast paced environment.
  • Demonstrated critical thinking and analytical skills are required
  • Experienced at research; understands and makes inferences from target consumer, trends and competitive brand information
  • Must be a self-starter, able to work independently with a proactive working style
Education / Position Requirements:
  • Years of Related Professional Experience: 2-3 years in years working in or around digital marketing channels and campaign programming.
  • Bachelors degree in communications, marketing, PMP certification or related field or equivalent work experience
  • Integrated brand experience preferred, apparel/retail/outdoor brand a plus
Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work- inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans, The North Face and Timberland. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Our Parent Company, VF Corporation

VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?


VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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  • Job Reference: 875301853-2
  • Date Posted: 14 January 2023
  • Recruiter: VF Corporation
  • Location: Fort Worth, Texas
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent