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Digital Marketing Expert

Johns Creek, Georgia
7 Sep 2023

Are you a dynamic digital marketing professional with a proven track record of creating and executing successful online marketing campaigns? Do you excel at leveraging digital channels to drive brand awareness, engagement, and conversions? If you're ready to harness your expertise in digital marketing strategies, we invite you to join us as a Digital Marketing Expert. In this role, you'll play a pivotal part in shaping our online presence, optimizing campaigns, and contributing to our company's growth through strategic digital initiatives.


Speak Your Way to Cash is a sales training company that employs live and virtual events to assist experts in packaging, pitching, and selling their products and services.

Founded in 2018 by Ashley Kirkwood after leaving her position as a corporate federal litigation attorney at a large law firm, the company originally aimed to help speakers elevate their game and secure coveted 5-6 figure corporate and university contracts.

Presently, the company's scope has broadened to coach not only speakers but also experts and entrepreneurs on selling services to high-end clients.

Chris Kirkwood, Ashley's husband, joined as the Director of Sales in 2021, and together, they are driving exponential growth for their clients.

Our team and client base continue to expand annually.

The Speak Your Way To Cash® team adheres to the mantra, "We are a team of experts, leading experts." If you're an expert administrator, we invite you to apply and join our rapidly growing team.


We educate and train through virtual and in-person events, courses, books, podcasts, social media, and an invitation-only private mastermind group.


You are a digital marketing specialist with a proven ability to create and execute successful online marketing campaigns. Your expertise lies in developing and implementing comprehensive digital marketing strategies across various channels. Your analytical mindset allows you to interpret data, optimize campaigns, and drive measurable results. Your proficiency in using digital marketing tools and platforms enables you to leverage the full potential of digital channels. Your understanding of SEO, SEM, social media marketing, and email marketing empowers you to enhance brand visibility and engagement.


As a Digital Marketing Expert, you'll take the lead in shaping and executing our digital marketing strategies, optimizing campaigns, and driving brand engagement and conversions. Your expertise will be crucial in achieving our digital marketing goals and contributing to business growth.


Your role as a Digital Marketing Expert will involve developing, executing, and optimizing digital marketing strategies to enhance brand visibility, engagement, and conversions.

Digital Strategy Development

  • Develop and execute comprehensive digital marketing strategies that align with business goals and target audience needs.
  • Identify key digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Campaign Execution and Optimization

  • Plan, execute, and manage digital marketing campaigns across various channels to drive brand awareness, engagement, and conversions.
  • Leverage data analytics to monitor campaign performance, identify opportunities, and implement optimization strategies.

Content Creation and Distribution

  • Create engaging and relevant content for digital platforms, including social media posts, blog articles, email newsletters, and more.
  • Distribute content across appropriate digital channels to reach and engage target audiences.

SEO and SEM Management

  • Optimize website content and structure for search engines to enhance organic visibility and drive website traffic. Manage paid search campaigns (PPC) to increase visibility and drive targeted traffic to our digital assets.
  • Social Media Marketing
  • Develop and execute social media marketing strategies to drive brand engagement, expand reach, and foster community growth. Create and curate content, schedule posts, and engage with followers on social media platforms.
  • Email Marketing Campaigns
  • Design and execute email marketing campaigns to nurture leads, engage subscribers, and drive conversions. Segment email lists and personalize content to deliver relevant messaging to different audiences.
  • Analytics and Reporting
  • Analyze data and generate reports on campaign performance, user engagement, website traffic, and conversion rates. Use data-driven insights to inform future strategies and identify areas for improvement.
  • Collaboration and Communication
  • Collaborate with cross-functional teams to align digital marketing strategies with broader marketing efforts. Communicate campaign goals, progress, and results to stakeholders and team members.


  • Proven experience in digital marketing with a track record of successful campaign execution and optimization. Strong understanding of digital marketing channels, tools, and platforms.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
  • Proficiency in SEO, SEM, social media marketing, email marketing, and content creation.
  • Excellent communication and teamwork skills.
  • Bachelor's degree in marketing, digital marketing, communications, or a related field.


  • Opportunity to drive digital marketing initiatives and contribute to business growth.
  • Experience in optimizing digital campaigns for engagement and conversions.
  • Collaborative and growth-focused work environment.


If you're a dynamic digital marketing professional with a passion for driving online engagement and conversions, we encourage you to apply for the Digital Marketing Expert role. Submit your resume along with a cover letter detailing your experience in digital marketing, your approach to campaign optimization, and your ability to drive results through digital channels. Shortlisted candidates will be invited for interviews to explore how your expertise aligns with our mission to enhance our online presence and drive growth as a Digital Marketing Expert. Join us in shaping the future of our digital initiatives and making a meaningful impact on our company's success.

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  • Job Reference: 1108273395-2
  • Date Posted: 7 September 2023
  • Recruiter: Speak Your Way To Cash
  • Location: Johns Creek, Georgia
  • Salary: On Application