About AirVoice Wireless:
Founded in 1999, AirVoice Wireless is an American wireless service provider owned by HTH Communications. AirVoice is the privately held Houston based company which uses the largest 5G network to deliver wireless cellular and broadband services along with in-demand handsets to consumers. Through its ETC designations, AirVoice provides Lifeline and Affordable Connectivity services nationwide under its d.b.a AirTalk Wireless, providing a free 4G LTE/5G Apple and Samsung devices with free high-speed data, talk and text every month to its subscribers. As of Q4 2022, AirVoice Wireless, along with its affiliates AirTalk Wireless, Cintex Wireless, and NewPhone Wireless, have served over 2 million broadband and wireless subscribers.
Job Summary:
This position will report directly to the CEO and will serve as the Digital Marketing Manager. The selected candidate will be responsible for developing and delivering all digital marketing strategies for HTH's Affiliate Wireless Telecom Carrier Brands, including the corporate website, SEO, online advertising, email marketing, social media, and the design of these assets. In addition, the successful candidate will take an analytics approach to create awareness and leads, plus develop digital approaches to nurture AirVoices' core seismic business. The Digital Marketing Manager will work across departments to develop and execute the digital marketing plan and be self-directed.
The main areas of focus are:
5% Website
45% Social media management and PPC advertising
20% Strategy, analytics, administration and delivery
10% Search Engine Optimization (SEO)
10% Content creation
5% Email marketing
5% Graphic Design
Duties and Responsibilities:
Oversee the digital marketing budget to support the business and global marketing objectives
Serve as the social media strategy owner to help gain followers, drive engagement, conversions and consistency across all social channels
Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that AirVoice's voice and brand is succinct
Serve as project manager for the corporate website and work with web developers to plan and strategize on website updates and evolution to increase traffic and conversions
Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately
Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of all affiliate webpages
Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies
Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals
Assist in managing email campaigns to ensure that each brand and messaging are used consistently
Upholds branding guidelines
Ensure Marketing is utilizing the best communications tools and practices
Job Requirements (Education and Experience):
Bachelor's Degree in Marketing, Advertising, Communications or Public Relations
5+ years of digital marketing experience
Proficient knowledge in Hubspot, Google AdWords and all social media platforms, in particular, LinkedIn
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages/web pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing PPC campaigns on all major search engines
Qualifications (Knowledge, Skills and Abilities):
Ability to produce insightful marketing reports
Excellent verbal, written and organizational skills
Ability to prioritize tasks while maintaining a consistent level of quality
Strong relational and communication skills
Self-motivated
Dedicated team player with a strong work ethic
Able to excel in a deadline-driven environment
Able to work with all levels of management
Strong time management skills
What We Offer:
- Competitive base salary
- Excellent Benefits programs
- Medical Plan
- Outstanding Retirement Program
- Life insurance