Automotive agency in downtown West Palm Beach looking for a Digital Marketing Strategist to join our SEO team to help manage the SEO for a large network of automotive dealership websites.
This role requires experience in SEO on-page strategies and implementation, auditing and editing websites either through a CMS backend or using HTML, familiarity with GBP and other internet business profiles, using enterprise level SEO tools and general SEO practices including keyword research and content creation.
Responsibilities:
Manage and optimize internet directory profiles (GBP, Bing Places, Apple Maps, Yelp, Facebook, etc.)
Perform SEO audits and make updates to websites
Audit front-end and CMS backends of websites
Execute on-page optimizations
Utilize website analytics for website optimization
Requirements
High attention to detail
Experience with Google Business Profiles and local SEO directories
High proficiency in HTML/Bootstrap
Proficiency in Wordpress
Experience with Google Analytics and Google Search Console
Expert knowledge of the most up-to-date SEO industry standards and best practices
Deep knowledge of Google's guidelines and major algorithm updates
Self-directed and collaborative person who knows how to prioritize tasks and get them done
Desirables
Experience with Ahrefs, or other SEO enterprise tools
Experience with Google Tag Manager and GA4 management and implementation
Experience with CSS, Javascript and APIs
Experience with Automotive CMS platforms
Web design experience