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Digital Strategy Director

New York
7 Sep 2023


Grain Group is a brand performance marketing agency working at the intersection of technology, advertising, and commerce to solve challenges for some of the world's most ambitious brands. We help our clients navigate complex market decisions, while accelerating growth enabled by technology and sustaining it through our executional capabilities. We've helped

Grain Group is seeking a Digital Strategy Director to lead a high-performance team of growth marketers, creatives, media planners, and data scientists in developing and implementing media strategies to drive concrete business growth for top-tier brands. The Director must demonstrate strong consultative insights, internally and externally, and display the necessary leadership to lead holistic planning across Grain's portfolio of clients across Media (Programmatic, SEM, Social, and Shopper/E-com), Analytics/Business Intelligence, and Performance-Driven Creative. This role includes developing and managing effective delivery media strategies based on known client's business objectives and managing client expectations and communication throughout the duration of the engagement.


Account Management

o Develop a strong understanding of the client's products, competition, industry, marketing goals and objectives

o Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category

o Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews

o Be responsible for all client budgets and ensure they are being spent effectively and as scheduled

o Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

Team Management

o Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting

o Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level

o Coordinate strategies with internal teams (ADs, CIS, Organic) to develop fully integrated campaigns

o Collaborate with client teams and agency partners to ensure client goals are met

o Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention

o Participate in the training, individual development, on-boarding and mentoring of staff

Practice Innovation

o Think creatively and develop innovative tactics and offerings to advance the practice

o Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs

o Stay current with industry trends, best practices and discusses potential impact with team on client work

o Create POVs, best practices, and assist in developing process documents

o Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

o Provide support to Finance Department for billing and search engine invoicing


A minimum of 10 years of relevant Digital Media, Paid Search, Social experience, or related media planning experience required, with focus on team leadership and client management

Fortune 100 client facing strategic experience preferred

Ability to think strategically and drive solid results to grow the business

Strong data analytics and strategy background

Prior experience managing a team a must; demonstrate ability to train and grow junior members of a team and serve as a mentor

Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

Experience with third party ad-serving and media optimization & reporting tools: DoubleClick CM360, Datorama, etc

Exhibit passion through appropriate participation in team, agency, and industry initiatives

Proficiency with Microsoft Office (Excel, Word, PowerPoint) & Google Suite Products

Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail

Enjoy working in a fast-paced and collaborative environment

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  • Job Reference: 1108271766-2
  • Date Posted: 7 September 2023
  • Recruiter: GRAIN Group
  • Location: New York
  • Salary: On Application