BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence.
Blend360 is seeking an eCommerce Director for our premium wellness brand client to contribute to their next level of growth and expansion.
With a commitment to innovation and customer satisfaction, we're seeking an experienced eCommerce Director to lead the eCommerce efforts during this critical phase of growth. This role will play a pivotal role in shaping and executing online sales and marketing strategy. Leveraging your 3-5 years of hands-on experience with platforms such as Klaviyo, Shopify, Emotive SMS, Rebuy, Peel Insights, and Tap Cart, you will lead the quantitative aspects of the eCommerce operations, optimize user experiences, and drive data-informed decision-making.
- Build and Manage Quarterly Promotional Plans including birthday, summer, holidays, flash sales, membership drives
- Build plans to support growth marketing and new customer acquisition
- Email, SMS, and Mobile App Marketing
- Manage all aspects of Shopify Plus store including content, merchandising, conversion rate optimization, and serve as primary contact for web development agency to ensure feature enhancement and bugs are resolved for a positive user experience
- Report on marketing data by utilizing tools to observe and report important insights in cohort performance, LTV, and retention
Additional Responsibilities Include:
- eCommerce Strategy: Develop and execute a comprehensive eCommerce strategy that aligns with our brand identity and business goals. Drive revenue growth, customer acquisition, and retention through digital channels.
- Platform Mastery: Utilize your in-depth knowledge of Klaviyo, Shopify, Emotive SMS, Rebuy, Peel Insights, and TapCart to optimize and manage our online store. Implement best practices, troubleshoot issues, and ensure seamless integration across platforms.
- Data-Driven Insights: Leverage your strong analytical skills to monitor and interpret key eCommerce metrics. Identify trends, opportunities, and areas for improvement. Regularly report on performance and provide actionable insights to guide strategic decisions.
- SEO Expertise: Collaborate with agency partner to implement effective SEO strategies that improve our website's visibility and organic search rankings. Stay up to date with industry trends and algorithm changes to maintain a competitive edge.
- Leadership and Collaboration: Work with agency partners and lead cross-functional teams, including marketing, design, and technology, to drive eCommerce initiatives forward. Collaborate to ensure alignment with brand messaging, product launches, and promotional campaigns.
- Conversion Rate Optimization: Implement A/B testing, user journey analysis, and UX improvements to enhance the online shopping experience and increase conversion rates.
- Customer Engagement: Utilize Emotive to develop and execute personalized and engaging customer communication strategies. Leverage your expertise to drive customer loyalty and repeat purchases.
- Strategic Planning: Contribute to the development of the overall business strategy, bringing eCommerce insights and recommendations to the leadership team.
- Bachelor's degree in marketing, business, or a related field. MBA or advanced degree is a plus.
- 3-5 years of hands-on experience in eCommerce, with a proven track record of success in a similar role.
- Proficiency in Klaviyo, Shopify, Rebuy, Emotive, and TapCart is essential.
- Strong quantitative and analytical skills, with the ability to translate data into actionable insights.
- Familiarity with SEO best practices and trends.
- Excellent leadership and communication skills, with the ability to drive initiatives and collaborate effectively with cross-functional teams.
- Confident, energetic, and vocal personality with a proactive "go-getter" attitude.
- Experience in a fast-paced, rapidly growing environment is preferred.
This is a hybrid, contract-to-hire opportunity.
This role is not eligible for immigration sponsorship.
The starting pay range for this role is $ 40/hr- $60/hr. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients' team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.