At Whitebridge, our goal is to help people bring health and happiness to pets through better nutrition which we believe is natural and minimally processed foods, complements, treats, and supplements, formulated to the specific needs of dogs and cats. Better Together is the foundation and at the heart of everything we do as a company.
We manufacture and market Natural Health Nutrition Pet Products for dogs and cats. Our brands include Tiki Pets®, Tiki Cat Veterinary Solutions , Buddy Biscuits®, Cloud Star®, Dogswell®, and Grizzly®. Brands distributed outside North America include Schesir®, Stuzzy® and ADoC®.
eCommerce Marketing Manager
The eCommerce Marketing Manager will support the daily operations of our eCommerce retail partners. They are responsible for the development and execution of the eCommerce marketing plan, in line with the overall company strategy. This position will work with the Sales Manager and Brand Manager to develop strategic channel and customer programs and optimized assortments that deliver desired sales and profit results. Responsibilities include:
Maintain and support the development of retail partner's ecommerce product catalogs.
Collaborate with brand marketing to leverage content creation across all channels of distribution to improve consumer awareness and drive consideration and sales.
Merchandise the product assortment to increase conversion, focusing on best-in-class techniques including product recommendations, unique offerings, cross-sells, up-sells, bundling, etc.
Work with sales and marketing teams to launch new products online and in store, creating a multi-channel shopping experience.
Manage eCommerce advertising and promotional campaigns.
Analyze and report on relevant business metrics to understand the health, challenges, and eCommerce growth opportunities.
Monitor and report on competitor's online activities.
Administer the MAP program; maintain item catalog, distribute stakeholder reporting, manage enforcement communications. Document violations and ensure Order Management and Supply Chain teams are informed of enforcement decisions.
Monitor eCommerce technology trends, evaluate business opportunities, recommend, and execute new initiatives.
Bachelor's degree and 5+ years of eCommerce sales or marketing experience, ideally working with human or animal nutrition brands.
Pet consumables business experience with pet-related ecommerce platforms (Amazon, Zooplus, Chewy, Petco, Petsmart, etc.)
Excellent written and verbal communication skills. Native English speaker with bilingual capabilities in Italian, French or Spanish.
Highly computer literate and expertise using Trackstreet, CommerceIQ, and Salsify.
A passion for pet wellness and an understanding of the pet food consumer
Competitive Medical, Health and 401k Benefits
Hybrid Work Schedule, Office Located in St. Louis, MO
Discounted Pet Food and Treats
Bring Your Pet to Work