Position: Event Marketing Manager
Company: Dealmakers Forums
Location: Brooklyn, NY / Hybrid
Job type: Full-time
Salary: Competitive salary commensurate with experience (plus benefits)
Dealmakers Forums is a highly regarded, woman and minority-owned business specializing in organizing conferences and delivering high-quality content for senior executives in the legal, financial, and technology sectors. Our distinctive event experiences and expertise in uniting influential communities for discussions, debates, and dealmaking have solidified our position as a leading provider in the industry. As a small company with a multi-year strategic plan for product expansion and overall growth, we are eager to find a talented and dedicated individual to join our team and contribute to our continued success.
We are seeking a dynamic and results-oriented Marketing Manager to lead our marketing efforts and drive the growth of our brand and audience. The ideal candidate will have a strong background in marketing strategy, campaign management, and content development. This role requires a creative and analytical thinker with exceptional communication skills and the ability to build strategic partnerships within the industry. The Marketing Manager will play a crucial role in developing and implementing effective marketing initiatives that align with our company's growth objectives.
Responsibilities include but not limited to:
Marketing Strategy and Planning:
- Develop and implement comprehensive marketing plans to support business objectives and drive audience growth.
- Conduct market research and analyze industry trends to identify target audiences, key messaging, and competitive positioning.
- Collaborate with internal stakeholders to define marketing goals, strategies, and budgets.
- Monitor and evaluate marketing campaign performance, making data-driven recommendations for optimization and improvement.
- Stay up-to-date with industry best practices and emerging marketing trends to ensure our strategies remain innovative and effective.
Coordination of Marketing Activities:
- Oversee the execution of marketing campaigns across various channels, including email marketing, social media, content marketing, and advertising.
- Coordinate with internal and external resources to create engaging marketing content, including website copy, blog posts, social media content, and promotional materials.
- Manage the production of marketing collateral, ensuring consistency in brand messaging and design.
- Monitor campaign metrics and analyze data to measure effectiveness and make informed decisions for future initiatives.
- Conduct regular competitor analysis to identify opportunities for differentiation and improvement.
CRM Management and Audience Growth:
- Manage and develop our Customer Relationship Management (CRM) system to optimize lead generation, customer segmentation, and retention strategies.
- Implement strategies to grow our audience database and enhance data quality.
- Utilize marketing automation tools to streamline processes, nurture leads, and drive conversion.
- Collaborate with the sales team to align marketing and sales efforts, ensuring effective lead generation and conversion.
Building Industry Partnerships:
- Identify and build strategic partnerships with industry influencers, associations, media outlets, and other relevant organizations.
- Negotiate and manage partnership agreements and collaborations to expand brand reach and audience engagement.
- Represent the company at industry events, conferences, and trade shows to establish and strengthen relationships with key stakeholders.
Development of Marketing Content:
- Create compelling and engaging marketing content across various platforms and channels.
- Collaborate with internal and external teams to develop content, including blog posts, articles, whitepapers, case studies, and video content.
- Ensure content is aligned with brand guidelines and resonates with target audiences.
- Optimize content for search engines (SEO) and track performance metrics.
Qualifications and Skills:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience (5+ years) in marketing, preferably in the events, conferences, or related industries.
- Strong strategic thinking and analytical skills, with the ability to interpret data and make informed decisions.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create persuasive marketing content.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Ability to build and maintain relationships with internal and external stakeholders.
- Creative mindset with a keen eye for design and branding.
- Familiarity with the legal, financial, or technology sectors is a plus.
- Annual bonus
- Medical, dental and vision
- Paid time off
- Training and development
If you are a marketing professional with a passion for developing effective strategies, driving audience growth, and creating compelling content, we'd love to hear from you.
Application Process: To apply for this position, please submit your resume, a cover letter outlining your salary requirements, relevant experience and why you are interested in joining Dealmakers Forums.
Please email your application to careers@ with the subject line: "Event Marketing Manager Application."
Dealmakers Forums is an equal-opportunity employer. We value diversity and inclusion and are committed to creating a supportive and inclusive work environment.
Note: Only shortlisted candidates will be contacted for further evaluation and interviews.