Hybrid Director of Growth Marketing – Women's Apparel Brand – $140k-$170k

Hybrid Director of Growth Marketing - Women's Apparel Brand - $140k-$170k

A growing women's apparel brand seeks a Director of Growth Marketing to lead marketing efforts, contributing to their consumer business expansion via paid and organic channels and data analytics. This role will be integral in achieving growth plans and collaborating with senior leadership. Innovative problem-solving and adaptability are essential in this dynamic environment. Applicants should be highly skilled in quantitative analytics that can assist in scaling the business through action related to understanding marketing data.

This company offers a hybrid in office schedule out of their NYC location.

Responsibilities:

• Digest and distill analytics to push brand forward to the next stage of growth.
• Analyze data to uncover insights, optimizing campaigns to achieve strong returns on investment.
• Lead the development and execution of a dynamic growth strategy, aiming to achieve revenue goals with a focus on maximizing returns on investments.
• Develop and manage comprehensive marketing plans that align with financial budgets and revenue targets.
• Take charge of channel strategies, guiding product launches and ongoing campaigns while presenting performance summaries to stakeholders.
• Oversee monthly budget allocation and objectives across various marketing channels, utilizing financial expertise to steer campaigns toward success.
• Collaborate with agency partners to refine campaigns, targeting strategies, and creative approaches.

Qualifications:

• 7+ years of growth marketing experience
• Direct-to-consumer experience, huge plus
• Skilled at assessing marketing effectiveness and grasping important benchmarks.
• Strong analytical skills to distill insights from complex data, driving efficient channel strategies.
• Versatile strategist skilled in long-term planning and daily optimizations.
• Strong communication skills and the ability to work collaboratively across internal and external partners
• Results-oriented leader with team management experience.

Salary: $140k-$170k plus equity, benefits and perks

The above salary range represents Advice's good faith and reasonable estimate of the possible base compensation range at the time of posting and is not reflective of the total compensation package, which may also include benefits, equity and other non-cash incentives.

If this particular role isn't the ideal fit, please feel free to forward your resume to the email above to explore other available opportunities. Please also feel free to share this posting with anyone in your network who might be open to learning more. Referrals are always appreciated!

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