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Jr. Brand Activation Manager

Dallas, Texas
7 Sep 2023

Are you outgoing, love connecting with people, going to events and know how to get things done

in the Food & Beverage industry?

BVRG is looking for a Brand Ambassador who loves on-premise channels, has existing

connections or otherwise knows how to get their foot in the door. The right candidate has

experience in the beverage/spirit industry and/or hospitality space with relevant marketing/PR/

Digital backgrounds.

What is this role like?

The Brand Ambassador (BA) serves as a dedicated Sales & Marketing resource within the

Dallas territory for their Premium Brand Waters, S.Pellegrino, Perrier and Acqua Panna. In this

role you are accountable for the development of the brand portfolio in on premise channels and

responsible for growing distribution, driving volume, and establishing effective guest marketing

programming. Additionally, the ideal candidate will have credibility in the Alcohol-Beverage

industry and develop account relationships to drive velocity through engagement, brand

advocacy, and brand education with consumers, trade, and the bottler(s).

How about a look into your day-today?

Key Account Management (35%):

Build trusting relationships with key on-premise customers to collaboratively build their

pro tability through the implementation of BVRG Marketing Programs

Serve as the primary contact for brand expertise/training to consumers and trade at on-

premise top trending and in uential accounts

Assist BAM in the development and modi cation of marketing programs

Drive brand image using multiple channels

Assist in executing the appropriate drink strategy

Drive food menu & drink menu branded placements

Field Marketing Activation (30%):

Work creatively to identify non-traditional events for potential brand support. Event

selection must be in line with the brand pillars: Gastronomy, Lifestyle, Food as Culture,


Provide relevant social media content to Field Marketing; mentions, hashtags, etc..

Content needs to be in line with brand guidelines

Develop relationships with in uencers and social media channels to cross promote

brand with brick and mortar restaurants, events, etc., to drive engagement

Manage a list of in uential image accounts while continuously identifying new potential

image accounts

Support Marketing Manager in implementing trade materials, use of POS materials and

any other operative implementation of tailor-made (and fun) activities (menus, mixology,


Route to Market Alignment (15%):

Support sales teams. Establish strong working relationships with the bottler sales teams

by cultivating relationships, delivering business back to the bottler in addition to being the

go-to person for product & brand information

Coordinate with bottler sales teams to ensure growing distribution of brand portfolio.

Secure and conduct alignment meetings with key bottler stakeholders to launch new

programming, brand and product training and incentive activities

Communication & Reporting (20%):

Reply to emails on a daily basis

Weekly team meetings and Quarterly Review(s)

Calling on accounts; proactive follow up

Managing logistics and critical path for events and activation

Track KPI activity in real-time

Submit expense reports (with hard copy receipts)

Minimum Requirements:

1-2 years of beverage sales experience; On-Premise, Alcohol-Beverage experience


Experience in the hospitality industry

Adept at networking, selling, and interacting with diverse groups of people

Excellent communication and presentation/public speaking skills

Ability to develop and maintain effective working relationships with all members of

extended sales and brand teams

Has strong business acumen, and experience using including Microsoft Of ce, and Slack

Ability to work with relevant social media channels and understand the brand's social

media strategy

Understands how to get things done by leveraging opportunities against multiple


Willingness to work unconventional hours when necessary (nights and weekends)

Must be willing to live in the focus market (Dallas)

Must have a valid Driver's License and be able to drive/travel through the designated

market area

Some great bene ts of working with us:

Competitive salary

Medical insurance

Transportation allowance

Digital/ tech allowance

Expense account

EAP Services

Telehealth and tele-veterinary services

Whole-life insurance policy

Bonus potential

Experience the trendiest events and restaurants in your city

100% remote (must live in Dallas area)

Possibility to travel to other major metros

Growth potential

Apply for this job now


  • Job Reference: 1108271316-2
  • Date Posted: 7 September 2023
  • Recruiter: BVRG
  • Location: Dallas, Texas
  • Salary: On Application