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Manager, Customer Marketing ( Healthcare )

Framingham, Massachusetts
7 Sep 2023

Staples is business to business. You're what binds us together.

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

The Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for Staples Business Advantage, specifically for buyers within the healthcare vertical. He or she will use customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners.

What you'll be doing:

  • Partner with merchandising, sales, and customer insights to develop a deep understanding of the healthcare vertical, including customer wants and needs, pain points, product offerings, and solutions
  • Develop and implement lead generation activity to capture, nurture, and win new buyers within the vertical
  • Define/execute coordinated sales and marketing strategies to grow share from active buyers
  • Review and evolve tactics based on areas of opportunity
  • Partner with sales operations teams to activate seller actions in coordination with marketing efforts
  • Partner with sales team to ensure sales tools are relevant and coordinated with other campaign messaging
  • Create a pipeline of testing and learning, with clear goals and actions based on test results
  • Drive development of measurement plans/KPIs in partnership with customer analytics and post campaign analysis and action plan
  • Manage marketing budget for healthcare vertical marketing

What you bring to the table:

  • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data
  • Demonstrated strategic thinking and creative problem-solving activities
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often, changing environment
  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail
  • Able to foresee and prevent problems in advance and fix any issues quickly
  • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data
  • Ability to prioritize initiatives based on business impact and oversee the tactical execution of plans, ensuring flawless execution

Qualifications :

What's needed- Basic Qualifications:

  • 6+ of strategic planning and sales/marketing experience

What's needed- Preferred Qualifications:

  • Bachelor's Degree preferably in Marketing or Communications or equivalent work experience
  • Previous experience in B2B sales and marketing
  • Previous experience with marketing based on vertical

We Offer:

  • Hybrid work schedule: 3 days onsite and 2 days per week remote
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits
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  • Job Reference: 1108270952-2
  • Date Posted: 7 September 2023
  • Recruiter: Staples
  • Location: Framingham, Massachusetts
  • Salary: On Application