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Marketing Assistant

Lancaster, Pennsylvania
7 Sep 2023

OpSec is the world leader in brand authenticity and integrity, with a heritage spanning more than 40 years. We serve many of the world's leading brand owners, licensors, and media rights owners (including around half of the Interbrand 100 Best Global Brands 2021) and are the only provider that addresses brand value and vulnerability across physical and digital domains. OpSec is also a provider of high-security and compliance solutions to governments. At OpSec, designers work with technologists, integrators, analysts, and domain experts to ensure solutions are brand-led, practical, and effective.

Support the Marketing Operations teams to execute marcoms projects across a range of activities.

Activities including event coordination, facilitating activities with key associations, creating social media posts, undertaking market research assignments. The role supports UK/Europe or North America activities, depending on location, and will contribute to wider marketing projects.

Essential Functions Performed by the Position

  • Support the Brand Marketing and Marketing Operations teams across a range of assignments, from event coordination to marcoms delivery and content marketing.
  • Execute regional marketing activities and projects, including preparing and helping coordinate marketing events (tradeshows, hosted events) and networking activity.
  • Prepare discrete collateral and/or marcoms outputs, working in conjunction with the marcoms/digital marketing team and the brand/content marketing team.
  • Undertake scoping and market research projects to feed into campaigns and projects, including thought leadership, marcoms outputs, and online analytics.
  • Evaluate opportunities to raise brand awareness and generate leads, including paid media channels/publications, association activities, and customer collaborations.
  • Support marketing administration tasks, including invoice payment, supplier coordination, organizing marketing assets, and event administration.
  • Help prepare and assemble collateral/sample packs for trade shows, hosted events, and networking initiatives, working with sales enablement and sales teams.

Knowledge, Skills and Abilities

  • Excellent Microsoft Office skills and Adobe Creative (or similar) advantageous
  • Strong grasp of brand management, events, marcoms, and/or trade marketing
  • Highly organized and self-starter, with strong communication and networking skills
  • Exposure to multiple marketing campaigns, including key personal contributions.
  • Ability to work with key tools, including digital marketing and/or production.
  • Inquisitive and demonstrable appetite to learn about brand value and protection.
  • Practical approach with a pragmatic mindset and an instinct to take ownership.

Required Education and Experience

  • Associates or bachelor's degree in Marketing or Business or equivalent professional experience
  • Knowledge of key marketing activities and disciplines with 1-2 years in a marketing role
  • Experience of working in B2B environments, preferably in brand/business services

Company Package and Reward:

  • Market competitive package, the final offer will depend on your profile.
  • We also offer a company bonus and 25 days holiday plus national holidays
  • The chance to develop and grow in a high-tech international environment.

What we offer:

OpSec offers competitive benefits, tailored to each region in which we operate. In addition to benefits, our employees enjoy perks such as company-sponsored wellness programs, volunteer opportunities, regular team building and engagement events and learning and development opportunities.

We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

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  • Job Reference: 1108273244-2
  • Date Posted: 7 September 2023
  • Recruiter: Opsec Security
  • Location: Lancaster, Pennsylvania
  • Salary: On Application