Marketing Manager

Job description: Marketing Manager

Reports to: National Accounts Manager

Summary of duties:

Responsible for undertaking animal health market research, understanding veterinary trends and customer preferences, create marketing strategy and budget, planning and executing campaigns, analyzing ROI and tracking to budget, oversee the creation of marketing materials and content. Needs to be capable of critical thinking and demonstrate an innovative approach to solving problems quickly. Perform all other relevant tasks essential for increasing Clipper's sales.         

45%   Develop marketing programs with manufactures and distributors

20%   Manage Department Staff

15%   Develop and maintain all marketing collaterals

15%   Coordinate corporate events (trades shows & sales meetings)

5%     Maintain company social media and web presence

Responsibilities:

• Create and implement marketing programs
• Prioritize department work into rolling 30, 60, 90-day timeline
• Build sustainable relationships and partnerships with other key players such as manufacturers, distributors, and vendors
• Communicate information and programs to manufactures and distributors
• Work with sales team to collect field intelligence and voice of customer
• Create marketing materials and content
• Update and monitor company websites and social media accounts
• Develop videos for trainings and social media posts
• Develop an annual strategic marketing calendar

Job Qualifications:

• 5 years management experience
• 2-4 year College degree preferred
• Excellent analytical and communication skills
• Ability to work well in a fast-paced environment