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Marketing Programs Manager (Architectural Products) - Holland, MI (hybrid)

Zeeland, Michigan
4 Jun 2024

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!


HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.


Why Haworth? Find out  here !


Here at Haworth, our members enjoy benefits from their first day of employment including:


  • 4 weeks paid time off and an option to purchase an additional week
  • Priority Health Insurance
  • Newly renovated on-site gym open 24 hours
  • 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
  • Annual bonus programs
  • Company provided Short Term Disability, Long Term Disability & Life Insurance
  • Tuition Reimbursement program
  • 8 hours of paid volunteer time off
  • Zero waste to landfill company which provides personal on-site recycling drop-off

Job Overview


We are currently looking for a Marketing Programs Manager of Architectural Products to join our team in Holland, MI.


As a Marketing Programs Manager, you will:


Ensure existing and new Marketing programs meet or exceed defined corporate objectives.  For new programs, assures successful conceptual development and recommendation, justification, project coordination, introduction, and integration into marketplace, field sales, and dealerships.  For existing programs, contributes to continuous review and analysis in support of defined program goals and objectives.  Integrates new and existing programs into field sales force and new markets (geographic, vertical, product, or specialty).  Seeks to maximize program effectiveness and efficiency through proactive program management.


Some of the responsibilities include (but not limited to):


  • Identifies, analyzes, and prioritizes market and customer needs for new programs and communications to increase quality of sales support tools for greater profitability.
  • Translates strategic direction and market needs into new program strategy to drive clarity and speed of adoption.
  • Defines new program tactics, including key program goals, elements, forecasts, price position, technical requirements, administrative processes (Haworth and dealer), communication plans, and sales support strategies to improve sales.
  • Translates market needs and combines with corporate and product marketing needs to develop communications strategies and detailed plans for more effective launch programs.
  • Determines proper market introduction schedules, with ultimate goal of having right communications at right time in market to maximize market share and profitability.
  • Defines short- and long-term marketing plans, in conjunction with all functional departments.  Coordinates resources in planning and developing marketing and communications from product launch through successful achievement of sales and profitability targets.
  • Manages major budgets, with high degree of discipline in approving, monitoring, and reporting processes for cost containment and greater profitability.
  • Maintains appropriate field sales, dealer, design, and customer relationships to remain continually abreast of product needs and trends.
  • Supports ongoing management and development of existing programs, including goal setting, attribute modification, forecasts, pricing, technical evolution, and administrative processes (Haworth and dealer) to meet defined performance objectives.
  • Coordinates and leads cross-functional and cross-sector team activities to ensure timely execution of all program elements.

Do you have these required qualifications?



  • Bachelor's degree in Business Administration or Marketing or equivalent..
  • Seven years demonstrated successful corporate marketing staff experience, with broad knowledge of marketing, sales, product or program planning, project management, finance, engineering, technology based tools.
  • Ability to work in Holland, MI without relocation assistance.
  • Ability to travel up to 20% of the time. 


Do you have these preferred qualifications?


  • Master's degree in Business Administration (MBA) preferred
  • Field sales and field sales management experience helpful.

Ideally, you have also demonstrated the following:

  • Excellent communication, including written, verbal and presentation skills.
  • Ability to successfully lead and manage multiple complex projects using effective project management and multi-tasking skills.
  • Must be collaborative/decisive decision maker.
  • Strong strategic and analytical thinking and financial and business planning skills.
  • Ability to coach, mentor, and develop people; build teams; deliver results; and facilitate change.
  • Ability to develop and encourage members' growth through setting and measuring goals and performance and reward and recognize members who display positive behaviors, obtain results, and meet commitments through personal accountability, using appropriate skills and knowledge.
  • PC and keyboard/mouse skills required; working knowledge of word processing, spreadsheet, and presentation software.
  • Travels overnight away from corporate offices, including internationally, up to 25% of time.

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.


We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.


Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at .



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  • Job Reference: 1346889671-2
  • Date Posted: 4 June 2024
  • Recruiter: Haworth, Inc.
  • Location: Zeeland, Michigan
  • Salary: On Application
  • Sector: Sales & Marketing