Marketing Specialist

Role and Responsibilities

If you live and breathe marketing, can write a great marketing brief, and you love technology, then we want to talk to you. iPourIt is looking for a Marketing Specialist to develop, implement, manage and track our marketing campaigns across all channels. This position will be responsible for marketing iPourIt self-serve beverage dispense technology to potential clients in North America. 

The responsibilities will include:

Planning:

• Develop a comprehensive marketing calendar and plan and execute all marketing activities including lead generation, SEO/SEM, marketing database, email, social media, and display advertising
• Design, build, and maintain iPourIt's social media presence
• Plan, distribute, and promote marketing content on various communication channels
• Develop business development and lead generation marketing strategy
• Identify, plan, and execute on trade event opportunities; to include show property, logistics, and other requirements for promotional events that will require iPourIt equipment and its use
• Brainstorm new and creative marketing strategies

Content Creation:

• Write/co-write marketing content including reports, white papers, product updates, sales materials, and other pieces
• Utilize Meltwater and Cision to pitch and distribute press release content for iPourIt, as well as develop and maintain PR, editor and blog relationships in the target channels / industries
• Produce promotional video content and maintain brand YouTube channel
• Develop marketing automation, lead scoring, and drip email campaigns and content
• Create customer and prospect-facing communications and promotional materials
• Plan and execute product launches, promotions, and announcements
• Develop and maintain blog strategy and create regular content for posts
• Manage chatbot and maintain playbooks and conversations
• Collaborate with sales team to create more successful programs and sales tools 
• Collaborate with technical team to create easier to understand programs and support tools

Measuring and Reporting:

• Measure and report performance of all marketing and trade event campaigns, and assess on ROI and KPI criteria
• Measure and report Meltwater activity, campaign reach, and website visits and usage to determine marketing success
• Plan, execute and report on sales conversions program
• Monitor and report on competitive marketing activities
• Assess and report number of iPourIt and competitive locations quarterly to determine market share and opportunities

Maintaining:

• Update and maintain content on iPourIt website - written, visual, and other web-based tools
• Update and manage content in CRM and proposal tools
• Caretaker of all marketing and technical content used in the sales and support processes

A successful iPourIt Marketing Specialist will use a number of strategies and tools to improve digital and traditional marketing, with the goal of increasing sales, and improving brand awareness market acceptance and visibility:

Qualifications and Education Requirements:

• 3+ years of marketing and digital media experience in the technical, software, bar & restaurant, or beverage dispense or distribution field(s)
• Secondary education experience, and it is preferred he / she has a college or technical school degree.
• Strong copywriting and creative thinking skills
• Experience and knowledge of website analytics tools (Google Analytics)
• Graphics, Photoshop, Power Point, Excel, and CRM tool experience.
• Strong Excel and data management skills
• Experience in dBase marketing, Social Media campaigns and sales funnel management
• Experience in optimizing landing pages, SEO/SEM and optimizing Google Adword campaigns 
• Tenacious, have a heightened sense of urgency and follow-through
• Team player and self-starter with integrity, energy and enthusiasm
• Must have a valid driver's license

Preferred Skills:

• Previous work in the food and beverage industry
• Sales skills / experience
• Technical or other bar / restaurant experience.
• Up to date in best practices for online marketing and measurement
• Understanding of HTML with ability to convert collateral between different digital platforms