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Marketing Specialist

Lake Forest, California
7 Sep 2023

Role and Responsibilities

If you live and breathe marketing, can write a great marketing brief, and you love technology, then we want to talk to you. iPourIt is looking for a Marketing Specialist to develop, implement, manage and track our marketing campaigns across all channels. This position will be responsible for marketing iPourIt self-serve beverage dispense technology to potential clients in North America. 

The responsibilities will include:


  • Develop a comprehensive marketing calendar and plan and execute all marketing activities including lead generation, SEO/SEM, marketing database, email, social media, and display advertising
  • Design, build, and maintain iPourIt's social media presence
  • Plan, distribute, and promote marketing content on various communication channels
  • Develop business development and lead generation marketing strategy
  • Identify, plan, and execute on trade event opportunities; to include show property, logistics, and other requirements for promotional events that will require iPourIt equipment and its use
  • Brainstorm new and creative marketing strategies


Content Creation:

  • Write/co-write marketing content including reports, white papers, product updates, sales materials, and other pieces
  • Utilize Meltwater and Cision to pitch and distribute press release content for iPourIt, as well as develop and maintain PR, editor and blog relationships in the target channels / industries
  • Produce promotional video content and maintain brand YouTube channel
  • Develop marketing automation, lead scoring, and drip email campaigns and content
  • Create customer and prospect-facing communications and promotional materials
  • Plan and execute product launches, promotions, and announcements
  • Develop and maintain blog strategy and create regular content for posts
  • Manage chatbot and maintain playbooks and conversations
  • Collaborate with sales team to create more successful programs and sales tools 
  • Collaborate with technical team to create easier to understand programs and support tools

Measuring and Reporting:

  • Measure and report performance of all marketing and trade event campaigns, and assess on ROI and KPI criteria
  • Measure and report Meltwater activity, campaign reach, and website visits and usage to determine marketing success
  • Plan, execute and report on sales conversions program
  • Monitor and report on competitive marketing activities
  • Assess and report number of iPourIt and competitive locations quarterly to determine market share and opportunities


  • Update and maintain content on iPourIt website - written, visual, and other web-based tools
  • Update and manage content in CRM and proposal tools
  • Caretaker of all marketing and technical content used in the sales and support processes

A successful iPourIt Marketing Specialist will use a number of strategies and tools to improve digital and traditional marketing, with the goal of increasing sales, and improving brand awareness market acceptance and visibility:

Qualifications and Education Requirements:

  • 3+ years of marketing and digital media experience in the technical, software, bar & restaurant, or beverage dispense or distribution field(s)
  • Secondary education experience, and it is preferred he / she has a college or technical school degree.
  • Strong copywriting and creative thinking skills
  • Experience and knowledge of website analytics tools (Google Analytics)
  • Graphics, Photoshop, Power Point, Excel, and CRM tool experience.
  • Strong Excel and data management skills
  • Experience in dBase marketing, Social Media campaigns and sales funnel management
  • Experience in optimizing landing pages, SEO/SEM and optimizing Google Adword campaigns 
  • Tenacious, have a heightened sense of urgency and follow-through
  • Team player and self-starter with integrity, energy and enthusiasm
  • Must have a valid driver's license

Preferred Skills:

  • Previous work in the food and beverage industry
  • Sales skills / experience
  • Technical or other bar / restaurant experience.
  • Up to date in best practices for online marketing and measurement
  • Understanding of HTML with ability to convert collateral between different digital platforms

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  • Job Reference: 1108271864-2
  • Date Posted: 7 September 2023
  • Recruiter: iPourIt
  • Location: Lake Forest, California
  • Salary: On Application