Marketing Specialist

Location: CARLTON, VIC

Salary: Not Specified

Job Type: Permanent position Full time position

Placed.au is looking for a full-time Marketing Specialist for our client in Carlton, Victoria. This role is ideal for a strategic and creative marketing professional who enjoys working across research, campaign execution, and performance analysis to drive measurable business outcomes. You will collaborate closely with internal teams and stakeholders to shape brand narratives, improve market positioning, and deliver effective marketing initiatives. Job Description:

• Conduct market research to gather insights into consumer requirements, preferences, habits, and emerging trends.
• Analyse marketing data, including campaign performance, conversion rates, and traffic metrics, to inform and refine future marketing strategies.
• Translate complex data and analytical models into actionable insights that support strategic marketing decisions.
• Recommend pricing strategies aligned with market trends and identify new market segments and growth opportunities.
• Brainstorm, develop, and contribute to creative marketing campaign concepts across multiple channels.
• Produce, compile, and coordinate marketing plans, budgets, and event proposals.
• Collaborate with cross-functional teams, including sales and other internal stakeholders, to implement marketing initiatives across the business.
• Advise management and clients on advertising strategies and campaigns to effectively reach target markets and promote products and services.
• Develop high-quality, engaging marketing content for websites, blogs, social media platforms, email campaigns, and other digital channels.
• Evaluate the effectiveness of marketing campaigns and provide clear recommendations for continuous improvement.

Qualifications / Attributes:

• Must hold a Bachelor's degree or higher in Marketing, Business, Communications, or a related field, or at least 5 years of relevant work experience in lieu of formal qualifications.
• Must possess a minimum of 3 years of relevant work experience in marketing, advertising, or a related professional role.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple campaigns and priorities simultaneously.
• Strong collaboration skills and the ability to work effectively with internal and external stakeholders.
• A proactive and results-driven approach to marketing strategy and execution.

Salary Range: $75,000 - $90,000 per annum, excluding superannuation