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Search Engine Optimization Specialist

Chattanooga, Tennessee
7 Sep 2023

The Search Engine Optimization (SEO) Analyst will act as part of the Ecommerce team, identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to the website.   



        Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.

        Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.

        Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.

        Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.

        Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.

        Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.

        Monitors specific SEO efforts; gathers and analyzes data and reports results to the team.

        Maintains current knowledge of developments and best practices in SEO.

        Performs other related duties as assigned.

Required Skills/Abilities:

        Excellent verbal and written communication skills.

        Excellent organizational skills and attention to detail.

        Strong analytical and problem-solving skills.

        Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.

        Ability to work with digital content management systems.

        Proficient with Microsoft Office Suite or related software.

        Basic understanding of HTML, JavaScript, and CSS.

 Education and Experience:

         Bachelor's degree in Marketing or relevant area required.

        At least two years of related experience required, with experience collecting and interpreting site-visitor statistics preferred.

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