Search Engine Optimization Specialist

TransPerfect is currently looking to increase its available pool of English native SEO specialists and analysts due to steadily increasing project & program volumes. Our clients span a range of industries across travel, tourism, hospitality, retail, fashion, cosmetics, manufacturing, high-tech, life sciences and finance/banking.

The SEO Specialist/Analyst will work with TransPerfect's Digital Project Managers to create and execute effective strategies and quality content for clients in the area of Search Engine Optimization.

• Develop customized strategies and build upon current client strategies within the digital arena to meet/exceed KPIs.
• Performs keyword research, competitor research and analysis, on and off page optimization, content gap analysis, and other related SEO tasks.
• Monitor daily performance metrics to understand SEO strategy performance.
• Maintain and update his/her expertise in the digital marketing landscape and tools.
• Meet deadlines and maintain good communication with the project manager.
• Collaborate with others on the project/program team to manage/execute on the SEO strategy.
• Write compelling and high-quality website content, including blog posts and page descriptions.

Required Skills & Tools

• Keyword research and prioritization, at both page and category level
• Competitor research and analysis
• On-page and off-page optimization
• Must have working understanding and knowledge of at least basic technical SEO. Advanced technical skills are a big plus.
• Basics:
• Must know the basics of using Screaming Frog to crawl sites and pull data.
• Ability to extrapolate site issues from crawl data and Search Console reports.
• Advanced:
• Understanding of basic structured data, HREF LANG tags, and Core Web Vitals/Landing Page Experience reports, and ability to spot issues with their implementation.
• Understanding of search engine algorithms and ranking methods
• Working knowledge of Google platforms including Google Analytics and Search Console
• Must be competent using common industry tools including SEMrush, ahrefs, Moz, and others.
• Mid to advanced-level experience using Microsoft Suite - specifically Word and Excel.
• Ability to follow existing templates and formats, but also create attractive reports and clean data files when necessary.
• Word: headers, footers, TOC
• Excel: basic formulas and filtering, pivot tables and vlookup helpful

Experience

• Minimum Bachelor's degree or its equivalent in marketing, communication, journalism, or related field
• Minimum three years' experience in digital marketing, at least one of which must have been heavily SEO-focused.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Excellent verbal and written communication skill
• Ability to work within a team and independently.
• Strong organizational, time management, and analytical skills