As an Ecommerce Paid Media Specialist, your primary responsibility will be to strategize, execute, and optimize paid media campaigns to drive traffic, conversions, and revenue for our ecommerce platform. You will play a vital role in maximizing the return on advertising spend (ROAS) and achieving specific ecommerce business objectives. Your expertise in various digital advertising platforms and data analysis will be instrumental in driving the success of our online marketing efforts. You will report to the Sr. Director of Ecommerce Marketing.
- Paid Media Strategy: Develop and implement comprehensive paid media strategies that align with ecommerce goals, including increasing sales, customer acquisition, and revenue growth
- Campaign Planning: Collaborate with the ecommerce and marketing teams to define campaign objectives, target audience, budget allocation, and key performance indicators (KPIs).
- Platform Management: Manage and optimize paid media campaigns across various platforms, such as Google Ads, Amazon Advertising, Facebook Ads, Instagram Ads, and other relevant channels.
- Product Feed Optimization: Ensure product data feeds are accurate, up-to-date, and optimized to maximize visibility and performance on shopping platforms.
- Ad Creative and Copy: Create compelling ad creatives and persuasive ad copy tailored to the ecommerce audience, emphasizing product benefits, offers, and calls-to-action.
- Budget Management: Monitor and allocate ad budgets effectively across campaigns and platforms to achieve ROAS targets and overall profitability.
- A/B Testing: Conduct regular A/B tests on ad elements, such as images, copy, targeting, and landing pages, to identify high-performing variations and optimize campaign performance.
- Performance Analysis: Analyze campaign data, including click-through rates (CTR), conversion rates, and revenue, to derive insights and make data-driven decisions to improve campaign efficiency.
- Remarketing and Retargeting: Implement and manage remarketing and retargeting campaigns to re-engage and convert website visitors who have shown interest in specific products. Conversion
- Tracking and Attribution: Set up and monitor conversion tracking to measure the effectiveness of paid media campaigns in driving sales and revenue, while understanding the impact of multiple touchpoints in the customer journey.
- 2-5 years of related experience
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- In-depth knowledge of digital advertising platforms, including Google Shopping, Amazon Advertising, and social media ad platforms
- Strong understanding of ecommerce KPIs, such as ROAS, conversion rate, average order value (AOV), and customer lifetime value (CLV)
- Certifications in relevant ecommerce and digital marketing platforms (e.g., Google Shopping, Amazon Advertising) are a plus
- Familiarity with SEO, SEM, and content marketing principles is advantageous