Senior Director of Marketing

***Candidates MUST HAVE Fragrance Industry experience. No exceptions.***

• Do not apply unless you have a background in the Fragrance Industry.
• Candidates must be able to be Onsite in Hoboken, NJ 4x/week**

POSITION SUMMARY

Robert Half is seeking an amazing Fragrance marketing director. The marketing director mission is to deliver a robust & profitable US marketing plan and create a holistic fragrance experience for the client at all touch points.

The marketing director oversees the 360 execution of all marketing projects and plans and plays a crucial role in creating a consistent voice across all channels of communication and consumer touchpoints, strengthening our digital footprint and in-store environment to drive growth to the brand portfolio.

POSITION RESPONSABILITIES

• Experience in a global marketing in the beauty & fragrance category is required.
• Experience in the Fragrance category is required - no exceptions.
• US 360 fragrance strategy and execution: media, social, creative, events, PR & Influencer Marketing
• market analysis to identify trendy and successful business drivers to influence go-to-market activations and plans.
• Prepare Launch plan per retailer based on brand objectives and guidelines.
• Manage events/animation creation and ensure premium execution instore.
• Manage promotional budget and allocation of spend with overall goal of profitability.
• Participate in preparation of national yearly seminar.
• Lead and manage a team of marketers.
• Experience managing & developing direct reports(s)

POSITION REQUIREMENTS

• Bachelor's degrees required.
• Minimum years of experience: 10 years in marketing within the Fragrance industry role
• Proven successful track record in marketing.
• Passion & enthusiasm for Fragrances
• Excellent oral and written communication skills
• Strong computer skills: PowerPoint, excel.
• Strong organizational skills
• Team player with strong leadership capabilities