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Social Media & Influencer Marketing Director

New York
7 Sep 2023

About Puttery

Welcome to Puttery, where we've redefined the classic game of putting with a modern twist. Our one-of-a-kind course features unique challenges and surprises at every turn, making each round exciting and engaging. But we're more than just a game - we're a social hub, where friends and family can come together for a fun and competitive experience.

Our innovative auto-scoring technology tracks your progress and keeps the game moving, so you can focus on enjoying the moment. And with a bar area serving up inventive cocktails and delicious bites, there's no need to leave between rounds.

At Puttery, we believe in creating a lively and welcoming atmosphere where everyone can feel at home. Whether you're looking to host a special event, plan a date night, or just have a casual outing with friends, we've got you covered.

Job Purpose

As the Social Media & Influencer Marketing Director at Puttery, your primary responsibility will be to develop and implement strategic social media plans that align with our brand identity, enhance brand awareness, engage our target audience, and drive business growth. You will play a crucial role in managing and executing social media campaigns across various platforms, monitoring performance metrics, and staying up-to-date with industry trends and best practices. Your creative mindset, strong communication skills, and ability to analyze data will be essential in driving the success of our social media initiatives and fostering a vibrant online community for Puttery.


  • Develop and implement comprehensive social media strategies that align with Puttery's brand identity, values, and business goals.
  • Create engaging and compelling content for social media platforms, including but not limited to TikTok, Instagram, Facebook, X, and YouTube, that resonates with our target audience and reflects the Puttery brand aesthetic.
  • Manage and maintain Puttery's social media presence, including daily monitoring and posting.
  • Develop and execute influencer marketing strategies and creative campaigns.
  • Identify and build relationships with prominent influencers.
  • Research relevant industry experts, competitors, target audience and users.
  • Collaborate closely with cross-functional teams, such as marketing, operations, and venues, to ensure brand consistency and messaging alignment across all social media channels.
  • Stay updated on social media trends, emerging platforms, and industry best practices to identify new opportunities for growth and innovation, and proactively suggest strategies to maximize our social media impact.
  • Monitor and analyze social media performance metrics using tools and analytics platforms and prepare comprehensive reports on key findings and insights to inform future strategies and optimizations.
  • Foster and nurture a vibrant online community for Puttery by actively engaging with followers, fostering relationships, addressing concerns, and amplifying positive feedback.
  • Implement social media advertising campaigns, including budget management, targeting, and optimization, to enhance our reach and achieve desired results.
  • Stay informed about relevant industry regulations and ensure compliance with legal and ethical guidelines in all social media activities.

Skills/Personal Characteristics

  • The ideal candidate will have at least 5 years of experience developing cross-functional partnerships and running multi-channel social campaigns and programs for a creator-centric brand.
  • Proactive and highly organized, with the ability to work independently and handle a fast-paced workload in a dynamic environment.
  • Exceptional attention to detail and the ability to produce error-free work, ensuring that all content aligns with the Puttery brand voice and style.
  • Excellent verbal and written communication skills, including copywriting and editing abilities, with a keen understanding of crafting compelling narratives and engaging with diverse audiences.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable insights to drive continuous improvement in our social media strategies.
  • Creative thinker with the ability to generate innovative ideas and develop engaging content strategies that align with Puttery's brand identity and captivate our target audience.
  • Proficient in using social media management tools, scheduling platforms, and analytics platforms to effectively manage and optimize social media campaigns.
  • Outstanding interpersonal and customer service skills, with the ability to interact with followers, respond to inquiries, and foster a positive and inclusive online community.
  • Passionate about the Puttery brand, with a genuine interest in home organization, lifestyle, and creating beautiful and functional spaces.


  • 5+ years of experience in social media management, preferably in the home organization, lifestyle, or interior design industry.
  • Demonstrated success in developing and implementing social media strategies that drive engagement, brand awareness, and business growth.
  • Proficiency in using social media management tools, scheduling platforms, and analytics platforms to optimize social media performance.
  • Excellent knowledge of social media platforms, algorithms, and best practices, with a strong understanding of how to tailor content for each platform.
  • Strong understanding of target audience segmentation and social media advertising strategies to effectively reach and engage with our desired demographic.
  • Exceptional written and verbal communication skills, with a keen eye for detail and the ability to convey the Puttery brand voice consistently.
  • Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.


  • 4-Year bachelor's degree in marketing, communications, or a related field is typically preferred but not required.

Working Conditions

  • Office-based work with prolonged periods of sitting and computer usage.
  • Occasional requirement to stand for extended periods during events or photo/video shoots.
  • Travel may be necessary to attend industry events or support special initiatives.
  • Must be able to lift up to 25 pounds without assistance.

Our company is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.

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  • Job Reference: 1108270943-2
  • Date Posted: 7 September 2023
  • Recruiter: Puttery
  • Location: New York
  • Salary: On Application