The Specialist, Search & Social is a mid-level position where you will focus on developing a deep understanding of and expertise in both Search and Social Media - specifically SEM and paid Social Media. The Specialist will assist the larger team in executing paid media tactics, optimizing campaigns, managing budgets, analyzing performance, extrapolating insights, and making recommendations based on in-market results from paid social media campaigns. Social media is a 24-hour, 7-day-a-week medium, so the work is fast-paced and often ad hoc. Working as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail, and a self-motivated work ethic. The Specialist is the subject matter expert and will participate in strategic conversations with various teams across agency, client, and partner teams, including Strategy, Digital Investment, Analytics, Programmatic, and Linear (TV/OTT).
In the Specialist role, you will have the opportunity to work across both Search and Paid Social as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Your ability to identify trends, stay abreast of industry advancements, and engage with new partners and vendors to discover innovation and opportunity is crucial to your success in this role.
Your day-to-day work will include developing soft skills such as email correspondence, PowerPoint / Excel work and presentation skills, client management, team management, and partner relationship management.
Manage day-to-day campaign performance and analysis by working with the team's other two Specialists, the Supervisor and Associate Media Director
Monitor campaigns to ensure proper pacing, avoid under- or over-spending, and identify traffic abnormalities and any potential opportunities. It is important to note that this will include weekend check-ins to ensure campaigns are pacing correctly
Perform research to understand audiences and their behaviors while actively applying those learnings to develop campaign-targeting strategies
With that research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
Use client and platform-provided data as well as in-campaign trends to identify opportunities for expanding audiences and/or optimizing campaigns
Evaluate ad creative for platform specifications and advise the client-lead team on best practices
Accurately traffic, upload, and QA ads, implement targeting parameters and landing page URLs as outlined by the team
Run reports as scheduled and as needed based on client-partner requests while providing ongoing optimization recommendations at an audience, platform, and creative level.
Stay on top of the latest trends in tools, technology, ad products, and social media platforms, in general
Based on client goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations, and other campaign controls to ensure all Social and Search campaigns perform according to the brief and delivers on any prescribed measurement plan
Develop initial draft of Search copy and keyword lists based on briefing materials for review and approval by client team
Assist with team billing needs like actualizing media spend against planned budgets, reconciling vendor invoices and working with Finance to investigate any billing discrepancies in Prisma
2-3 years of experience working in Paid Social and/or Search media
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills, including experience sending and receiving email
Strong organizational and analytical skills
Excellent time management skills and commitment to follow through
Possess a solid and proven ability to prioritize and handle multiple tasks flexibly, all while communicating about shifting priorities with your team of Supervisors
High-level proficiency and knowledge of Microsoft Office products as well as planning and buying tools
Salary and Benefits
Experience, qualifications, training, certifications, and internal equity factors determine actual base salary. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide Practices a Fair Chance of Hiring