A Little About Us
EDB is at the forefront of providing a robust data and AI platform that helps organizations fully leverage the capabilities of Postgres for various workloads including transactional, analytical, and AI applications across any cloud. Our mission is to empower businesses to manage risks, optimize costs, and scale effectively in a data-driven world. With over 1,500 global customers and as a key contributor to the thriving PostgreSQL community, EDB caters to government sectors, financial services, media, and IT industries. Our solutions foster modernization of legacy systems and eliminate data silos while utilizing enterprise-grade open-source technologies. We guarantee up to 99.999% high availability, incorporating mission-critical features such as security, compliance, and observability.
Candidate Note: This position is fully remote for candidates based in the US
We are looking for an experienced executive to lead our global Product Marketing, Go-to-Market (GTM), and Sales Enablement teams. Reporting to the Chief Product Officer, you will take ownership of our market positioning, revenue scaling strategies across customer segments, and equipping our sales and partner ecosystem for success.
This high-profile role is designed for a senior leader with significant experience in building and scaling Product Marketing and GTM organizations, specifically within the database, data infrastructure, or broader enterprise software sectors. You will collaborate closely with Product Management, Sales, Customer Success, and Engineering teams to convert intricate technical capabilities into clear customer benefits and measurable market success.
Your Impact Will Be:
Product Marketing & Positioning
Refine and enhance the company's positioning, messaging, and narrative across different product lines, target audiences (such as developers, DBAs, data architects, CIOs, CDOs), and competitive landscapes.
Drive market segmentation, ideal customer profile (ICP) creation, persona development, and competitive analysis within the database market (including relational, distributed, cloud-native, AI/vector, analytics, and more).
Develop an analyst relations strategy; act as a recognized spokesperson with influencers and analysts such as Gartner, Forrester, IDC, and the technical press.
Go-To-Market Strategy & Execution
Establish and drive the end-to-end GTM approach across both sales-led and partner-led channels, with product-led growth experience being a valuable addition as we pivot in that direction for upcoming offerings.
Lead product launches and create impactful campaigns from concept through execution and measurement.
Collaborate with Demand Generation to convert positioning strategies into a clear pipeline; take ownership of GTM contributions toward revenue targets.
Design and enhance GTM playbooks for new markets, segments (ranging from mid-market to Global 2000), and emerging products.
Sales & Partner Enablement
Create an exceptional enablement function that encompasses onboarding, continuous skill development, certification programs, and essential tools for direct sellers, SEs, partners, and customer-engaging teams.
Utilize AI to enhance scalability. Develop targeted curricula and content (including pitch decks, demos, competitive battlecards, ROI tools, technical whitepapers, and customer success stories) that demonstrably improve win rates, reduce ramp time, and increase deal velocity.
Define enablement KPIs and establish a feedback loop involving Sales, Product Marketing, and Product Development.
Leadership
Recruit, nurture, and retain a high-performing global team comprising product marketers, GTM leads, and enablement professionals.
Create operational rhythms and metrics for the department; provide regular updates to the executive team and board members.
What You Will Bring:
10+ years of progressive experience in product marketing, GTM, and/or enablement leadership in enterprise software, including 5+ years at the VP level leading multidisciplinary teams.
Extensive, demonstrable experience in the database, data platform, or data infrastructure domain – examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related tools.
Proven ability to drive significant revenue and category results – not merely executing launches and creating content, but effectively increasing pipeline, win rates, ARR, and market presence.
Strong fluency in engaging technical buyers (developers, DBAs, platform engineers, data infrastructure leads) as well as economic purchasers within enterprises.
Experience with diverse GTM strategies: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (including hyperscalers, SIs, and ISVs).
Solid track record in analyst relations with organizations like Gartner, Forrester, and relevant industry players.
Exceptional executive communication abilities; comfortable presenting to boards, customers, analysts, and large internal groups.
Proven experience managing globally distributed teams across the Americas, EMEA, and APAC.
Bachelor's degree is required; an MBA or advanced technical degree is a plus.
What Will Set You Apart:
Experience in guiding a company through a critical growth phase (e.g., from $50M to over $250M ARR, IPO processes, or major category shifts).
A background that merges both open-source and commercial software GTM strategies.
Prior hands-on technical experience (in roles such as engineering, DBA, or solutions architecture) that enhances your marketing perspective.
At EDB, we prioritize our employees' well-being by offering a variety of benefits and resources that support a healthy work-life balance and overall wellness. We provide access to wellness assistance and extend Wellness Fridays through December 2026! Check out our career site for more information on our perks and benefits, and feel free to reach out to our Talent Acquisition team for details on region-specific benefits.
We recognize that it takes a unique blend of skills and experiences to advance our mission of enhancing PostgreSQL, and we appreciate that not every candidate will meet every requirement. We encourage you to apply even if you don’t check every box!
EDB is proud to be an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive workplace for all employees. EDB was founded on principles of trust and mutual respect, and we embrace a wide range of individuals and ideas—these values are core to our culture and essential to our company's integrity.
EDB does not accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates will not be liable for any fees or similar payments related to unsolicited resumes or CVs, except as outlined in a signed written agreement with the recruitment agency or party involved.
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