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Charlotte, North Carolina
7 Sep 2023

PLEASE NOTE: This is a full time position - not a contract or freelance job.

Job Overview

Royal Change is a leading online fitness and nutrition company HQ in Charlotte, NC. We are seeking a Content Creator to join and help accelerate their growing brand. Sydney Cummings, the face of the brand, is a NASM Certified Personal trainer and Fitness Nutrition Specialist. She produces daily content on her YouTube page. With over two million followers across her social media accounts, we are looking for someone to help assist the day to day operations of a rapidly growing digital brand!

Royal Change is looking for a Content Creator 

Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.

Are you our next content creator to add to the team? When we think of this position, we think of the DRock to Gary Vee, the Nabil to Christian Guzman, the Hayden to Logan Paul. You'll be assisting with setting the visual tone for our digital fitness media and merchandise company through our YouTube Channel, social media channels, website material, email campaigns, and private membership community. This creative and talented individual will create compelling videos for our audience and customers, which tell our stories, or educate, in an entertaining and impactful way. This candidate will be multi faceted and will help generate all forms of content for Royal Change. This candidate will help bring to life social media stories, posts, photographs, videos, etc. Candidates should have a minimum 3-5 years full time photography/video shooting and production experience, with the ability to use a variety of techniques to keep photos and videos sharp, creative, and interesting. This position will be based in Charlotte, NC and will include travel. This is a full-time position.


  • Create, capture, and repurpose digital content across multiple social platforms including but not limited to: YouTube, Instagram, Facebook, TikTok, Twitter, email
  • Video production - shooting and editing videos to specific requirements
  • Storyboarding
  • Directing and ability to work with brand standards and messaging
  • Capture and edit new lifestyle and product photography, as well as videos, for use on social media and email
  • Create digital downloads with copy provided by team for private membership community, social media, and email campaigns
  • You will be responsible for archiving files in a professional and logical way, in line with a pre-established format.
  • Clear and strong audio integration. You will source and license music/audio to be used for various platforms and ensure it is in line with the Royal Change sound that represents the brand correctly.
  • You will work closely with Sydney and Dustin, as well as any other applicable team members, through regular meetings and discussions to ensure alignment in strategy and execution
  • Works well under pressure and deadlines
  • Understands the structure of storytelling
  • Ability to think creatively in ways to repurpose content across many platforms
  • The understanding of film lighting principles is key
  • Must have general understanding of audio recording
  • Love and passion for health and fitness are ideal
  • Upbeat and positive personality are a must
  • Full time position
  • Experience required, this is not an internship or a teaching opportunity
  • 3-5 years of experience in videography or a visual story-telling field. Media experience - digital, TV, film preferred
  • Demonstrate a keen visual eye and strong sense of what works with web videos and social video trends
  • Strong editing skills with Adobe Premiere Pro, Adobe After Effects, the Adobe Creative Suite Experience with lighting set up in different shooting environments
  • Knowledge and use of DSLRs
  • Demonstrate strong organizational skills and attention to detail
  • Ability to lead a project from start to finish
  • Execute creative and innovative ideas for new digital content for a rapidly growing company
  • Repurposing of digital content across multiple social platforms and email, infographics, vlogs, new product photography and video, more as needed
  • Must be proficient in Adobe Premiere Pro, After Effects, Illustrator, Lightroom, and Photoshop
  • Be willing to collaborate with a creative team
  • Must be able to work with quick turnaround times
  • Create strategic, on-brand content focusing on social but extending to all marketing channels
  • Create, capture, edit and produce visual content and with supporting copy that brings the Royal Change mission, products, and services to life
  • Should be self-motivated and takes initiative with a positive, fun, and upbeat demeanor
  • Should be a motivated self-starter with a creative eye, attention to detail and entrepreneurial character
  • Create, shoot, and repurpose engaging social media content - both photography and video
  • Research and stay current with creative trends to produce fresh and compelling content
  • Script-writing for short and long format features
  • Other responsibilities as assigned


The right candidate will have a personable demeanor with an ability to make a strong, positive first impression. Excellent communication skills with an aptitude to interact positively and professionally with multiple levels of individuals are essential. Equally, it is imperative that the candidate have an authentic passion and interest in the fitness and nutrition industry.


  • Bachelor's degree preferred or equivalent work experience
  • Digitally adept in Adobe CC. Especially After Effects, Premiere Pro, Lightroom, and Photoshop. Animation and Illustrator are huge pluses
  • Required minimum 3-5 years professional shooting/editing experience
  • Experience storyboarding videos for clients
  • Attention to detail ensuring proper spelling, video clarity, smooth transitions
  • Knowledgeable about social media video/photo requirements
  • Must have portfolio of work ready to share and be willing to accept project assignment to gauge creativity
  • Must be creative and innovative, with sophisticated editing/production skills
  • Must be willing to have flexible work hours, travel, and possibly weekends
  • Ability to follow creative directions while also thinking outside the box.
  • Combine a creative, innovative approach with multiple ideas.
  • Maintain a clear and detailed knowledge of the industry trends, best practices and all execution channels such as YouTube, Instagram, Facebook, TikTok, etc.
  • Experience in a fast-paced environment and willingness to embrace change, not resistant to it.
  • Excellent interpersonal skills - being able to quickly establish effective relationships at all levels of the team
  • Positive attitude and professional demeanor
  • Ability to work independently and meet deadlines
  • Candidates must have a reliable vehicle, driver's license, and insurance
  • Strong organizational skills and ability to prioritize multiple tasks seamlessly with a strong attention to detail
  • Flexible - in terms of responsibilities and responsiveness with a positive "can-do" spirit
  • Strong work ethic and someone that aspires to help grow a digital brand/company
  • Proven ability to drive projects forward while simultaneously multitasking in an environment with shifting priorities
  • Quick learner - have a "knack" for learning - able to figure things out and adapt on the go
  • Independent - able to work under little direction and exercise sound judgment when making time sensitive decisions
  • Reliable teammate - able to thrive in a team setting, willingness to help others, while also being able to work well independently
  • Self-starter - knows when to trust instincts and when to ask for help
  • Trustworthy - must have impeccable discretion with access to sensitive company, customer, and personal information
  • Exceptional communication and interpersonal skills - poised, professional, and articulate, as you will be representing the personal "brand" of your executives to many followers and members
  • Must be willing to have flexible work hours, travel, and possibly weekends
  • Must live in Charlotte, NC or be willing to relocate

To give some insight here are some links to video content we are hoping to take inspiration from:

  • Will Smith -
  • Christian Guzman -
  • Jeff Nippard -
  • Sam Kolder -
  • Matt Komo -
  • Casey Neistat -
  • Bradley Martyn -
  • Maxx Chewning -
  • Gary Vee -
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  • Job Reference: 1108271143-2
  • Date Posted: 7 September 2023
  • Recruiter: Royal Change
  • Location: Charlotte, North Carolina
  • Salary: On Application