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Web Marketing Coordinator

Fort Scott, Kansas
7 Sep 2023

KEY Apparel is a clothing company located in Fort Scott, Kansas, focused on creating high quality work, industrial and outdoor related apparel. KEY is searching for a Web Specialist & Email Marketing - Coordinator to join our team whose focus will be growing, communicating, and monitoring KEY's e-commerce platforms to support its direct to consumer and internet retail related businesses. This position will interact and coordinate with Marketing, Sales, Customer Service, and IT department and is located in our home office in Ft Scott, KS.


Successful Candidate Attributes


The successful candidate will be able to communicate effectively with all levels of clients and employees and be able to work cross-functionally with sales, marketing, IT, customer service, distribution, and product supply to achieve company objectives. 


Key Responsibilities Include:


  • Proactively work with internal teams to create, manage and maintain content for a variety of e-commerce sites content including product descriptions, selling copy, features/benefits, images, videos, pricing, promotions, etc.;
  • Create customer webpages, build and/or edit content and graphics;
  • Plan, schedule and design all outgoing email marketing messages including graphics;
  • Develop email marketing plans for all future customer communication for business units;
  • Drive revenue growth and lead generation for all units through email marketing efforts;
  • Manage product master data in KEY's Product Information System (Salsify) with latest data and marketing assets to efficiently push appropriate content to multiple websites;
  • Regularly maintain and update the various B2C and B2B websites supported by KEY and maintain existing content and develop new content to promote programs and services;
  • Be conscientious to ensure web information is accurate and current;
  • Collaborate with internal and external parties to optimize the user experience;
  • Support internal projects and campaigns as subject matter expert;
  • Find, diagnose, and fix content problems, including broken links, typographical errors, and formatting inconsistencies. Perform website administration, such as setting provisions and managing access and workflows;
  • Provide realistic expectations and timelines to project management on when website changes will be completed;
  • Create new and reusable website components, tools, and landing pages and maintain affiliate network links and data;
  • Coordinate with others to ensure successful product launches and website updates;
  • Manage and product content execution and issues;
  • Proficient in Google and Bing Analytics;
  • Content management of products, pricing and promotions in Big Commerce, Deco Network and B2B Platform;
  • Catalog review of product information and policies;
  • Warehouse Sale Project Manager;
  • Price List Management (B2C, Deco Network, Amazon, Wal Mart, etc.)
  • Other job duties as assigned from supervisor





Key offers competitive compensation including a highly competitive benefits package.


Please submit your resume to: Human Resources, HR@

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  • Job Reference: 1108273595-2
  • Date Posted: 7 September 2023
  • Recruiter: KEY Apparel
  • Location: Fort Scott, Kansas
  • Salary: On Application